DM HealthcareTM is an all-in-one media solution that enables healthcare brands to precisely target and start meaningful conversations with HCPs, patients, and consumers by delivering engaging digital experiences across the continuum of care. Powered by our advanced data science and predictive AI, the solution maximizes return on ad spend through fully optimized digital media campaigns, while increasing the business and clinical impact among brands and their audiences.
Whether building brand recognition and establishing trust among patients or HCPs, creating personalized ad experiences that resonate more with individual care needs, or quickly adapting to market changes, DM Healthcare is designed to address any number of use cases across the digital health lifecycle in an all-in-one platform.
Healthcare companies understand the need to become more customer-centric, but lack the know-how. There’s a lot of talk, but a lot more buzzwords with little actual transformation. Historically focused on science and traditional sales, they rely on conventional partners who lack the comprehensive capabilities to deliver real, impactful solutions. As the industry evolves with the adoption of virtual tools and changing consumer behaviors, these companies require solutions to effectively help reach and convert their audiences, driving real business outcomes and fostering patient and HCP relationships through personalized digital journeys. Harnessing the power of data science and AI, DM Healthcare is an insight-led, outcomes-driven media solution that builds audience trust, expands a brand’s reach and relevance, and ensures profitable growth across the continuum of care.
The solution nimbly adapts media innovation to deliver an outstanding experience across a multi-channel, digital ecosystem that drives profitable revenue growth and quality care outcomes by enabling:
Healthcare needs more connection. The rise of digitally native healthcare brands and evolving audience consumption habits have escalated the importance of delivering more sophisticated digital media and seamless experiences to build strong, personalized relationships with patients and healthcare professionals. DM Healthcare harnesses the power of data science, precise media targeting technology, and human expertise to fuel patient acquisition and retention, allow health systems to maintain and grow market share as competition increases, and drive revenue growth among device and pharma manufacturers.
