Let’s face it: digital commerce is complicated and about much more than transactions. Likewise, digital media is about so much more than just content distribution. It’s responsible for engaging virtual window shoppers and digital buyers at a human level. Those same audiences - whether B2B or B2C - expect connected, personalized media experiences that intuitively predict their needs, respond to their preferences, and respect their privacy throughout the entire engagement journey. Harnessing the power of data science and AI, DM Ecommerce is an insight-led, outcomes-driven media solution that builds audience trust, expands a brand’s reach and relevance, and ensures profitable growth.
Built for digital shelves, DM Ecommerce empowers digital commerce brands across all industries to attract, engage, and convert customers through full funnel, multi-channel media strategies, while also fostering loyalty and driving sustainable growth. It leverages sophisticated data science and predictive AI to identify and retarget highly relevant, intent-focused audiences, provide unmatched performance on volumes of campaigns across product categories, and deliver efficiently to drive higher ROAS and increased revenue.
Whether building brand recognition and establishing a presence in the market, creating personalized ad experiences that resonate more with individual users, or quickly adapting to market changes and consumer behavior shifts, DM Ecommerce is designed to address any number of use cases across the digital brand lifecycle in an all-in-one platform.
The solution enables an outstanding customer experience across a multi-channel, digital ecosystem:
Privacy-First Targeting: navigate privacy concerns by implementing targeted approaches that respect user boundaries while delivering measurable outcomes
Transparent ROAS: leverage advanced data technologies to effectively measure return on ad spend (ROAS), ensuring transparency and informed decision-making
Digital Mouth aligns programmatic ecommerce campaigns with audience behavior and purchase intent in a multi-channel approach essential for reaching customers across various platforms and devices, and allowing for cohesive brand messages and improved reach to ensure campaign success.
