Mediocre agencies don't pay attention to the onboarding process, but great agencies understand the importance of making it a cornerstone of brand growth. Better relationships lead to higher ROAS and better commercial value for both agencies and their clients, so it is in our best interest to put energy and effort into making them better. This starts with client onboarding and establishing ways of working together that are mutually beneficial and effective in setting the tone for the client-agency relationship.
Integrating a new agency into a client's way of working can take as long as a year before the relationship truly begins to flourish. To prevent the relationship from becoming transactional too quickly and to ensure both sides can explore optimal collaboration, it's crucial to establish all aspects of the new partnership from the outset.
Our client onboarding process delivers value to your brand from day one while avoiding common landmines like mismatched expectations that lead to churn. Our interactions with your brand are influenced by decades of experience, foundational best practices, and our core values of innovation, integrity, fearlessness, and stewardship.
In our Client Charter, we outline our own best practices and formula for successful agency-client relationships including:
Digital Mouth's onboarding process is underpinned by quantitative evidence that proves better client-agency relationships correlate with better work, producing a win-win situation for both parties. Get started today.
